Statistic regarding Reebok customers: cultural preferences

AIlon has analyzed 30374 people from Germany who have a very high affinity to Reebok and compared the mean values with a representative sample of the population.

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Culture | Reebok

March 24, 2022

This statistic shows the cultural preferences of that part of the German population, with a strong preference for the fashion label "Reebok", compared to the total population. Especially noticeable are the positive values for Musicals and Architecture and the negative values for 80s and 70s.

This bar chart visualizes, how a preference for the brand "Reebok" correlates with a preference for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Reebok" customers to have an affinity for "Musicals" is increased by 33.26% .

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