Statistic regarding Discounter brandfans: favorite energy companies

AIlon has analyzed 85949 people from Germany who have a very high affinity to Discounter and compared the mean values with a representative sample of the population.

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Energy | Discounter

March 23, 2022

This statistic shows the favorite energy companies of that part of the German population, with a high affinity for the brand "Discounter", in comparison to the total population. Extremely noticeable is the negative correlation with Eprimo, Enbw.

This bar chart visualizes, how a preference for the brand "Discounter" correlates with an affinity for the displayed Energy affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Discounter" brandfans to have an affinity for "Eprimo" is decreased by 17.44% .

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