Statistic regarding Cosmopolitan brandfans: favorite fast fashion brands

AIlon has analyzed 11889 people from Germany who have a very high affinity to Cosmopolitan and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashion | Cosmopolitan

March 24, 2022

This statistic visualizes the favorite fashion brands of that part of the German population, with a high affinity for the brand "Cosmopolitan", compared to the total population. Especially pronounced is the positive relation to Hunkemöller, Michael Kors, Calzedonia, as well as the negative correlation with Adler, Nkd, Karl Lagerfeld.

This bar chart visualizes, how an affinity for the brand "Cosmopolitan" correlates with an affinity for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Cosmopolitan" brandfans to have an affinity for "Hunkemöller" is increased by 155.01% .

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