Statistic regarding Smart-TV brandfans: favorite fast fashion brands

AIlon has analyzed 63135 people from Germany who have a very high affinity to Smart-TV and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Fashion | Smart-TV

March 24, 2022

This statistic visualizes the most popular fashion brands of that part of the German population, with a high affinity for the brand "Smart-TV", in comparison to the total population. Especially pronounced is the positive correlation with Nike, Puma, Reebok, as well as the negative relation to Adler, Nkd, Takko.

This bar chart visualizes, how a preference for the brand "Smart-TV" correlates with an affinity for the displayed Fashion affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Smart-TV" brandfans to have an affinity for "Nike" is increased by 50.76% .

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