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Financial | Brigitte (Zeitschrift)
March 23, 2022
This statistic visualizes the favorite financial companies of that part of the German population, with a high affinity for the brand "Brigitte (Zeitschrift)", in comparison to the total population.
Extremely noticeable is the positive correlation with Dak, Ergo, Huk-Coburg, as well as the negative correlation with Aok, Bkk, R+V.
This bar chart visualizes, how a preference for the brand "Brigitte (Zeitschrift)" correlates with an affinity for the displayed Financial affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Brigitte (Zeitschrift)" brandfans to have a preference for "Dak" is increased by 78.18% .
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