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Financial | Google
March 23, 2022
This statistic visualizes the most popular financial companies of that part of the German population, with a high affinity for the tech company "Google", in comparison to the total population.
The largest deviations in the positive range are: Huk-Coburg, Ergo, Cosmosdirekt and in the negative range are: Aok, Volksbank, Sparkasse.
This bar chart visualizes, how an affinity for the brand "Google" correlates with a preference for the displayed Financial affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Google" customers to have an affinity for "Aok" is decreased by 25.6% .
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