Statistic regarding Google customers: favorite online travel agencies

AIlon has analyzed 85579 people from Germany who have a very high affinity to Google and compared the mean values with a representative sample of the population.

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Travel | Google

March 23, 2022

This statistic shows the favorite online travel agencies of that part of the German population, with a strong preference for the tech company "Google", compared to the total population. The largest deviations in the positive range are: Tripadvisor, Alltours, Booking.Com and in the negative range are: Schauinsland Reisen, Visit Dubai, Royal Caribbean Cruise Line.

This bar chart visualizes, how a preference for the brand "Google" correlates with an affinity for the displayed Travel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Google" customers to have an affinity for "Tripadvisor" is increased by 14.08% .

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