Statistic regarding Wer wird Millionär? brandfans: most popular financial companies

AIlon has analyzed 1807 people from Germany who have a very high affinity to Wer wird Millionär? and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Financial | Wer wird Millionär?

March 24, 2022

This statistic shows the favorite financial companies of that part of the German population, with a high affinity for the brand "Wer wird Millionär?", in comparison to the total population. Especially pronounced is the positive correlation with Ergo, Mannheimer Versicherung, Huk-Coburg, as well as the negative relation to Aok, Volksbank, Allianz Versicherung.

This bar chart visualizes, how an affinity for the brand "Wer wird Millionär?" correlates with a preference for the displayed Financial affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Wer wird Millionär?" brandfans to have a preference for "Ergo" is increased by 40.74% .

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