Statistic regarding Wer wird Millionär? brandfans: cultural preferences

AIlon has analyzed 1807 people from Germany who have a very high affinity to Wer wird Millionär? and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Culture | Wer wird Millionär?

March 24, 2022

This statistic shows the cultural preferences of that part of the German population, with a high affinity for the brand "Wer wird Millionär?", in comparison to the total population. Especially pronounced are the positive values for Musicals and 50s and the negative values for Architecture and Opera.

This bar chart visualizes, how a preference for the brand "Wer wird Millionär?" correlates with an affinity for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Wer wird Millionär?" brandfans to have an affinity for "Architecture" is decreased by 18.9% .

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