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Lifestyle | Porsche
March 23, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a strong preference for the car manufacturer "Porsche", compared to the total population.
Especially noticeable are the positive values for Luxury products, Riding a motorcycle, Brand affinity and the negative values for Shopping in Discounters, Hair care, Manicure.
This bar chart visualizes, how a preference for the brand "Porsche" correlates with a preference for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Porsche" brandfans to have an affinity for "Luxury products" is increased by 213.63% .
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