Statistic regarding NKD customers: favored parties

AIlon has analyzed 8952 people from Germany who have a very high affinity to NKD and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Politics | NKD

March 24, 2022

This statistic shows the most popular parties of that part of the German population, with a strong preference for the fashion label "NKD", compared to the total population. Very pronounced is the preference for the parties: SPD, CDU, Tierschutzpartei and the aversion to the parties: FDP, Bündnis 90 Die Grünen, AfD.

This bar chart visualizes, how a preference for the brand "NKD" correlates with an affinity for the displayed Politics affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "NKD" customers to have an affinity for "FDP" is decreased by 36.69% .

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