Statistic regarding Individualsport brandfans: hobbies

AIlon has analyzed 18427 people from Germany who have a very high affinity to Individualsport and compared the mean values with a representative sample of the population.

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Recreation | Individualsport

March 24, 2022

This statistic shows the hobbies of that part of the German population, with a high affinity for the brand "Individualsport", compared to the total population. The largest outliers in the positive range are: DIY/carpentry, Drohnen, Sports betting and in the negative range are: Cooking, Sewing/knitting/crocheting, Wellness.

This bar chart visualizes, how a preference for the brand "Individualsport" correlates with an affinity for the displayed Recreation affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Individualsport" brandfans to have an affinity for "DIY/carpentry" is increased by 69.52% .

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