Statistic regarding Jägermeister customers: hobbies

AIlon has analyzed 13720 people from Germany who have a very high affinity to Jägermeister and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Recreation | Jägermeister

March 24, 2022

This statistic visualizes the hobbies of that part of the German population, with a high affinity for the food manufacturer "Jägermeister", in comparison to the total population. Extremely pronounced is the positive correlation with Comics, DIY/carpentry, Lotto, as well as the negative relation to Cooking, Sewing/knitting/crocheting, Wellness.

This bar chart visualizes, how a preference for the brand "Jägermeister" correlates with an affinity for the displayed Recreation affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Jägermeister" customers to have an affinity for "Cooking" is decreased by 59.98% .

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