Statistic regarding Nestlé customers: hobbies

AIlon has analyzed 8617 people from Germany who have a very high affinity to Nestlé and compared the mean values with a representative sample of the population.

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Recreation | Nestlé

March 24, 2022

This statistic visualizes the hobbies of that part of the German population, with a strong preference for the food manufacturer "Nestlé", compared to the total population. Very pronounced is the positive correlation with Wellness, Photography, Travelling, as well as the negative relation to Sewing/knitting/crocheting, Gambling Hall, Lotto.

This bar chart visualizes, how an affinity for the brand "Nestlé" correlates with a preference for the displayed Recreation affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Nestlé" customers to have a preference for "Wellness" is increased by 16.98% .

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