Statistic regarding WWK brandfans: favorite online travel agencies

AIlon has analyzed 1140 people from Germany who have a very high affinity to WWK and compared the mean values with a representative sample of the population.

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Travel | WWK

March 23, 2022

This statistic shows the favorite online travel agencies of that part of the German population, with a strong preference for the financial services company "WWK", in comparison to the total population. The largest outliers in the positive range are: Norwegian Cruise Line, Holidaycheck, Expedia and in the negative range are: Studiosus Reisen, Princess Cruise Line, Visit Dubai.

This bar chart visualizes, how an affinity for the brand "WWK" correlates with a preference for the displayed Travel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "WWK" brandfans to have an affinity for "Norwegian Cruise Line" is increased by 170.18% .

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