Bacardi Limited is one of the largest American privately held, family-owned spirits company in the world. Originally known for its eponymous Bacardi white rum, it now has a portfolio of more than 200 brands and labels. Founded in 1862 and family-owned for seven generations, Bacardi Limited employs more than 7,000 people with sales in approximately 170 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
AIlon has analyzed 14005 people from Germany who have a very high affinity to Bacardi and compared the mean values with a representative sample of the population.
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