This study is based on a small sample and is not entirely current.
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Create current statisticsNational Newspaper | Bacardi
March 25, 2022
This statistic visualizes the most popular national newspapers of that part of the German population, with a high affinity for the food manufacturer "Bacardi", in comparison to the total population.
The preference for the newspapers "Handelsblatt", "Süddeutsche Zeitung", "Frankfurter allgemeine Zeitung" is clearly increased, while it is moderately decreased for the newspapers "Ärzte Zeitung", "Neue Presse", "TAZ".
This bar chart visualizes, how an affinity for the brand "Bacardi" correlates with a preference for the displayed National Newspaper affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Bacardi" customers to have a preference for "Handelsblatt" is increased by 143.64% .
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