Statistic regarding Bacardi customers: most popular womens magazines

AIlon has analyzed 14005 people from Germany who have a very high affinity to Bacardi and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Women Magazine | Bacardi

March 25, 2022

This statistic visualizes the favored womens magazines of that part of the German population, with a strong preference for the food manufacturer "Bacardi", compared to the total population. The preference for the magazines "Emotion" and "Womens Health" is clearly increased, while it is clearly decreased for the the magazines "Bild der Frau" and "Tina Magazin".

This bar chart visualizes, how a preference for the brand "Bacardi" correlates with a preference for the displayed Women Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Bacardi" customers to have an affinity for "Emotion" is increased by 87.85% .

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