Statistic regarding Deutsche Telekom customers: most popular automotive influencers

AIlon has analyzed 53107 people from Germany who have a very high affinity to Deutsche Telekom and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Automotive Influencer | Deutsche Telekom

March 23, 2022

This statistic shows the most popular automotive influencers of that part of the German population, with a high affinity for the Telecommunications company "Deutsche Telekom", in comparison to the total population. Very pronounced is the positive correlation with Matthias Malmedie and Supercar Blondie, as well as the decreased value for Mareike Fox and Dumm Tüch.

This bar chart visualizes, how an affinity for the brand "Deutsche Telekom" correlates with an affinity for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Deutsche Telekom" customers to have an affinity for "Matthias Malmedie" is increased by 1.41% .

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