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Media channel affinities | Deutsche Telekom
March 23, 2022
This statistic visualizes the favorite media channels of that part of the German population, with a high affinity for the Telecommunications company "Deutsche Telekom", in comparison to the total population.
Especially noticeable is the positive relation to Pinterest, Instagram, Xing, as well as the negative correlation with Newspaper, Magazine, TV.
This bar chart visualizes, how a preference for the brand "Deutsche Telekom" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Deutsche Telekom" customers to have an affinity for "Pinterest" is increased by 40.0% .
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