Statistic regarding Microsoft customers: most popular automotive influencers

AIlon has analyzed 57105 people from Germany who have a very high affinity to Microsoft and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Automotive Influencer | Microsoft

March 24, 2022

This statistic visualizes the most popular automotive influencers of that part of the German population, with a high affinity for the tech company "Microsoft", in comparison to the total population. Extremely noticeable is the positive relation to Matthias Malmedie and SchrauberBlog, as well as the negative correlation with SaabKyle04 LLC and Blackout.

This bar chart visualizes, how a preference for the brand "Microsoft" correlates with a preference for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Microsoft" customers to have an affinity for "Matthias Malmedie" is increased by 2.24% .

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