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Shopping | Microsoft
March 24, 2022
This statistic visualizes the favorite shopping brands of that part of the German population, with a high affinity for the tech company "Microsoft", compared to the total population.
The largest deviations in the positive range are: Amazon, Check24, Wayfair and in the negative range are: Fielmann, Bader, Woolworth.
This bar chart visualizes, how an affinity for the brand "Microsoft" correlates with a preference for the displayed Shopping affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Microsoft" customers to have a preference for "Amazon" is increased by 47.81% .
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