Statistic regarding Vitamalz customers: most popular automotive influencers

AIlon has analyzed 3823 people from Germany who have a very high affinity to Vitamalz and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Automotive Influencer | Vitamalz

March 23, 2022

This statistic shows the most popular automotive influencers of that part of the German population, with a high affinity for the food manufacturer "Vitamalz", compared to the total population. Extremely pronounced is the positive correlation with Damen Knight and Sophia Calate, as well as the decreased value for Querly and Matthias Malmedie.

This bar chart visualizes, how an affinity for the brand "Vitamalz" correlates with a preference for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Vitamalz" customers to have a preference for "Querly" is decreased by 1.16% .

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