Statistic regarding Vitamalz customers: cultural preferences

AIlon has analyzed 3823 people from Germany who have a very high affinity to Vitamalz and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Culture | Vitamalz

March 23, 2022

This statistic visualizes the cultural preferences of that part of the German population, with a strong preference for the food manufacturer "Vitamalz", in comparison to the total population. Extremely noticeable are the positive values for 50s and 70s and the negative values for Architecture and Musicals.

This bar chart visualizes, how a preference for the brand "Vitamalz" correlates with a preference for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Vitamalz" customers to have a preference for "Architecture" is decreased by 11.66% .

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