Statistic regarding YouTube brandfans: most popular automotive influencers

AIlon has analyzed 50219 people from Germany who have a very high affinity to YouTube and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Automotive Influencer | YouTube

March 24, 2022

This statistic shows the most popular automotive influencers of that part of the German population, with a high affinity for the brand "YouTube", compared to the total population. Very pronounced is the increased value for Matthias Malmedie and Supercar Blondie, as well as the negative relation to SaabKyle04 LLC and Blackout.

This bar chart visualizes, how a preference for the brand "YouTube" correlates with a preference for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "YouTube" brandfans to have a preference for "Matthias Malmedie" is increased by 2.18% .

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