Statistic regarding YouTube brandfans: favored values

AIlon has analyzed 50219 people from Germany who have a very high affinity to YouTube and compared the mean values with a representative sample of the population.

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Values | YouTube

March 24, 2022

This statistic visualizes the most important values of that part of the German population, with a high affinity for the brand "YouTube", compared to the total population. Very pronounced are the positive values for Migration, Sustainability, Atheism and the negative values for Christianity, Religion, Astrology.

This bar chart visualizes, how a preference for the brand "YouTube" correlates with an affinity for the displayed Values affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "YouTube" brandfans to have a preference for "Migration" is increased by 34.0% .

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