Statistic regarding Bitburger Brauerei customers: most popular automotive magazines

AIlon has analyzed 21225 people from Germany who have a very high affinity to Bitburger Brauerei and compared the mean values with a representative sample of the population.

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Automotive Magazine | Bitburger Brauerei

March 24, 2022

This statistic visualizes the favorite automotive magazines of that part of the German population, with a high affinity for the food manufacturer "Bitburger Brauerei", compared to the total population. The affinity for the magazines "Auto Motor Sport" and "Auto Zeitung" is strongly increased.

This bar chart visualizes, how a preference for the brand "Bitburger Brauerei" correlates with a preference for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Bitburger Brauerei" customers to have a preference for "Auto Motor Sport" is increased by 116.49% .

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