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Beauty | Bitburger Brauerei
March 24, 2022
This statistic shows the favorite cosmetics brands of that part of the German population, with a high affinity for the food manufacturer "Bitburger Brauerei", compared to the total population.
Especially pronounced is the positive correlation with Head And Shoulders, Axe/Lynx/Ego, Gilette, as well as the negative relation to Rexona, Dove, Yves Rocher.
This bar chart visualizes, how an affinity for the brand "Bitburger Brauerei" correlates with an affinity for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Bitburger Brauerei" customers to have a preference for "Head And Shoulders" is increased by 106.81% .
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