Statistic regarding Ernsting’s family customers: most popular automotive magazines

AIlon has analyzed 10169 people from Germany who have a very high affinity to Ernsting’s family and compared the mean values with a representative sample of the population.

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Automotive Magazine | Ernsting’s family

March 28, 2022

This statistic visualizes the favored automotive magazines of that part of the German population, with a strong preference for the fashion label "Ernsting’s family", in comparison to the total population. The preference for the magazines "Auto BILD" and "Auto Motor Sport" is clearly decreased.

This bar chart visualizes, how an affinity for the brand "Ernsting’s family" correlates with an affinity for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Ernsting’s family" customers to have an affinity for "Auto BILD" is decreased by 33.31% .

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