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Media channel affinities | Ernsting’s family
March 28, 2022
This statistic visualizes the most used media channels of that part of the German population, with a strong preference for the fashion label "Ernsting’s family", in comparison to the total population.
Extremely pronounced is the increased value for Facebook, YouTube, Instagram, as well as the decreased value for Radio, Twitch, Reddit.
This bar chart visualizes, how a preference for the brand "Ernsting’s family" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Ernsting’s family" customers to have an affinity for "Radio" is decreased by 21.61% .
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