Statistic regarding Lufthansa customers: most popular automotive magazines

AIlon has analyzed 20628 people from Germany who have a very high affinity to Lufthansa and compared the mean values with a representative sample of the population.

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Automotive Magazine | Lufthansa

March 24, 2022

This statistic shows the most popular automotive magazines of that part of the German population, with a high affinity for the mobility service provider "Lufthansa", in comparison to the total population. The affinity for the magazines "Auto Zeitung" and "Auto Motor Sport" is considerably increased, while it is clearly decreased for the the magazines "9ELF" and "Octane Magazine".

This bar chart visualizes, how a preference for the brand "Lufthansa" correlates with a preference for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Lufthansa" customers to have a preference for "Auto Zeitung" is increased by 111.99% .

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