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Lifestyle | Lufthansa
March 24, 2022
This statistic visualizes the preferred lifestyle of that part of the German population, with a strong preference for the mobility service provider "Lufthansa", compared to the total population.
Especially noticeable are the positive values for E-Mobilität, Smart-Home, Hybrid Autos and the negative values for Shopping in Discounters, Haustier: Vogel, Manicure.
This bar chart visualizes, how an affinity for the brand "Lufthansa" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Lufthansa" customers to have a preference for "E-Mobilität" is increased by 128.8% .
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