Statistic regarding Omnibus customers: most popular automotive magazines

AIlon has analyzed 26902 people from Germany who have a very high affinity to Omnibus and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Automotive Magazine | Omnibus

March 24, 2022

This statistic visualizes the favored automotive magazines of that part of the German population, with a high affinity for the mobility service provider "Omnibus", in comparison to the total population. The preference for the magazines "Auto Zeitung" and "Porsche Fahrer - Das unabhängige Porsche" is strongly increased, while it is moderately decreased for the the magazines "ADAC Motorwelt" and "Auto Motor Sport".

This bar chart visualizes, how an affinity for the brand "Omnibus" correlates with an affinity for the displayed Automotive Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Omnibus" customers to have a preference for "Auto Zeitung" is increased by 8.02% .

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