Statistic regarding Steam customers: most popular beauty influencers

AIlon has analyzed 4321 people from Germany who have a very high affinity to Steam and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Beauty Influencer | Steam

March 23, 2022

This statistic visualizes the most popular beauty influencers of that part of the German population, with a strong preference for the shopping brand "Steam", in comparison to the total population. The largest deviations in the positive range are: Safiya Nygaard and Rachel Levin and in the negative range are: Dagibee and Paola Maria.

This bar chart visualizes, how a preference for the brand "Steam" correlates with an affinity for the displayed Beauty Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Steam" customers to have a preference for "Dagibee" is decreased by 6.03% .

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