Statistic regarding Gothaer Versicherungsbank brandfans: most popular economy magazines

AIlon has analyzed 5868 people from Germany who have a very high affinity to Gothaer Versicherungsbank and compared the mean values with a representative sample of the population.

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Economy Magazine | Gothaer Versicherungsbank

March 24, 2022

This statistic shows the most popular economy magazines of that part of the German population, with a high affinity for the financial services company "Gothaer Versicherungsbank", in comparison to the total population. The preference for the magazines "Enorm Magazin" and "The Economist" is clearly increased, while it is clearly decreased for the the magazines "Business Punk" and "Brand Eins".

This bar chart visualizes, how an affinity for the brand "Gothaer Versicherungsbank" correlates with an affinity for the displayed Economy Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Gothaer Versicherungsbank" brandfans to have an affinity for "Business Punk" is decreased by 4.83% .

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