Statistic regarding Schöner Wohnen customers: most popular economy magazines

AIlon has analyzed 15949 people from Germany who have a very high affinity to Schöner Wohnen and compared the mean values with a representative sample of the population.

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Economy Magazine | Schöner Wohnen

March 24, 2022

This statistic shows the favored economy magazines of that part of the German population, with a high affinity for the furniture retailer "Schöner Wohnen", compared to the total population. The preference for the magazines "Business Punk" and "Brand Eins" is moderately increased, while it is moderately decreased for the the magazines "Unternehmer.de" and "Bilanz".

This bar chart visualizes, how an affinity for the brand "Schöner Wohnen" correlates with a preference for the displayed Economy Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Schöner Wohnen" customers to have an affinity for "Business Punk" is increased by 43.32% .

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