Statistic regarding Schöner Wohnen customers: most popular food influencers

AIlon has analyzed 15949 people from Germany who have a very high affinity to Schöner Wohnen and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Food Influencer | Schöner Wohnen

March 24, 2022

This statistic shows the most popular food influencers of that part of the German population, with a high affinity for the furniture retailer "Schöner Wohnen", compared to the total population. Extremely noticeable is the positive relation to So Vegan and Deliciously Ella, as well as the negative relation to Ralf Zacherl and Johann Lafer.

This bar chart visualizes, how an affinity for the brand "Schöner Wohnen" correlates with a preference for the displayed Food Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Schöner Wohnen" customers to have an affinity for "So Vegan" is increased by 3.02% .

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