This study is based on a small sample and is not entirely current.
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Create current statisticsFamily Magazine | Schöner Wohnen
March 24, 2022
This statistic visualizes the preferred magazins for families of that part of the German population, with a high affinity for the furniture retailer "Schöner Wohnen", compared to the total population.
The affinity for the magazines "Baby und Familie" and "Super Illu" is strongly increased, while it is strongly decreased for the the magazines "Super Illu" and "Baby und Familie".
This bar chart visualizes, how a preference for the brand "Schöner Wohnen" correlates with a preference for the displayed Family Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Schöner Wohnen" customers to have an affinity for "Baby und Familie" is increased by 98.55% .
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