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Automotive Influencer | Schöner Wohnen
March 24, 2022
This statistic shows the most popular automotive influencers of that part of the German population, with a high affinity for the furniture retailer "Schöner Wohnen", in comparison to the total population.
Very pronounced is the negative correlation with Matthias Malmedie and Querly.
This bar chart visualizes, how an affinity for the brand "Schöner Wohnen" correlates with an affinity for the displayed Automotive Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Schöner Wohnen" customers to have an affinity for "Matthias Malmedie" is decreased by 3.28% .
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