Statistic regarding Schöner Wohnen customers: most popular home&living magazines

AIlon has analyzed 15949 people from Germany who have a very high affinity to Schöner Wohnen and compared the mean values with a representative sample of the population.

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Home Magazine | Schöner Wohnen

March 24, 2022

This statistic shows the most popular home&living magazines of that part of the German population, with a high affinity for the furniture retailer "Schöner Wohnen", in comparison to the total population. The affinity for the magazines "Schöner Wohnen" and "Living at Home" is moderately increased, while it is strongly decreased for the the magazines "Wohnen Bauen Einrichten Leben" and "Country Homes".

This bar chart visualizes, how an affinity for the brand "Schöner Wohnen" correlates with a preference for the displayed Home Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Schöner Wohnen" customers to have a preference for "Schöner Wohnen" is increased by 130.51% .

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