Statistic regarding Rotwein brandfans: most popular economy magazines

AIlon has analyzed 8588 people from Germany who have a very high affinity to Rotwein and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Economy Magazine | Rotwein

July 14, 2022

This statistic visualizes the most popular economy magazines of that part of the German population, with a high affinity for the brand "Rotwein", compared to the total population. The preference for the magazines "Wirtschaftswoche" and "Manager Magazin" is considerably increased, while it is clearly decreased for the the magazines "Unternehmer.de" and "Bilanz".

This bar chart visualizes, how a preference for the brand "Rotwein" correlates with a preference for the displayed Economy Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Rotwein" brandfans to have an affinity for "Wirtschaftswoche" is increased by 21.37% .

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