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Media channel affinities | Rotwein
July 14, 2022
This statistic visualizes the most used media channels of that part of the German population, with a high affinity for the brand "Rotwein", in comparison to the total population.
The largest outliers in the positive range are: Radio, TV, Linkedin and in the negative range are: TikTok, Snapchat, Influencer.
This bar chart visualizes, how a preference for the brand "Rotwein" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Rotwein" brandfans to have a preference for "Radio" is increased by 28.34% .
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