Statistic regarding Toyota brandfans: most popular economy magazines

AIlon has analyzed 2843 people from Germany who have a very high affinity to Toyota and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Economy Magazine | Toyota

March 23, 2022

This statistic shows the favored economy magazines of that part of the German population, with a strong preference for the car manufacturer "Toyota", in comparison to the total population. The affinity for the magazines "Wirtschaftswoche" and "Manager Magazin" is considerably increased, while it is clearly decreased for the the magazines "Harvard Business Manager" and "Bilanz".

This bar chart visualizes, how an affinity for the brand "Toyota" correlates with an affinity for the displayed Economy Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Toyota" brandfans to have a preference for "Wirtschaftswoche" is increased by 20.89% .

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