Statistic regarding Toyota brandfans: preferred lifestyle

AIlon has analyzed 2843 people from Germany who have a very high affinity to Toyota and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Lifestyle | Toyota

March 23, 2022

This statistic visualizes the preferred lifestyle of that part of the German population, with a strong preference for the car manufacturer "Toyota", compared to the total population. Extremely noticeable are the positive values for Driving, Shopping in hardware stores, Nutzt Vergleichsportale and the negative values for Shopping in Discounters, Haustier: Vogel, Brille tragen.

This bar chart visualizes, how an affinity for the brand "Toyota" correlates with an affinity for the displayed Lifestyle affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Toyota" brandfans to have a preference for "Driving" is increased by 38.56% .

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