Statistic regarding Basketball brandfans: most popular entertainment influencers

AIlon has analyzed 8339 people from Germany who have a very high affinity to Basketball and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Entertainment Influencer | Basketball

March 24, 2022

This statistic shows the most popular entertainment influencers of that part of the German population, with a high affinity for the brand "Basketball", in comparison to the total population. The largest outliers in the positive range are: Dwayne Johnson, Tedros Teclebrhan, Joko Winterscheidt and in the negative range are: Daniela Katzenberger, Guido Maria Kretschmer, Ilka Bessin.

This bar chart visualizes, how a preference for the brand "Basketball" correlates with an affinity for the displayed Entertainment Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Basketball" brandfans to have a preference for "Dwayne Johnson" is increased by 10.05% .

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