Statistic regarding Basketball brandfans: most popular financial companies

AIlon has analyzed 8339 people from Germany who have a very high affinity to Basketball and compared the mean values with a representative sample of the population.

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Financial | Basketball

March 24, 2022

This statistic visualizes the preferred companies in the financial sector of that part of the German population, with a high affinity for the brand "Basketball", in comparison to the total population. The largest outliers in the positive range are: Debeka, Comdirect, Techniker Krankenkasse and in the negative range are: Dak, Aok, Sparkasse.

This bar chart visualizes, how an affinity for the brand "Basketball" correlates with an affinity for the displayed Financial affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Basketball" brandfans to have a preference for "Debeka" is increased by 141.67% .

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