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Beauty | Basketball
March 24, 2022
This statistic visualizes the favorite cosmetics brands of that part of the German population, with a high affinity for the brand "Basketball", compared to the total population.
Especially noticeable is the increased value for Axe/Lynx/Ego, Head And Shoulders, Oral B, as well as the decreased value for Rexona, Yves Rocher, Max Factor.
This bar chart visualizes, how an affinity for the brand "Basketball" correlates with a preference for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Basketball" brandfans to have an affinity for "Axe/Lynx/Ego" is increased by 148.38% .
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