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Entertainment Influencer | Continentale Krankenversicherung
March 28, 2022
This statistic visualizes the most popular entertainment influencers of that part of the German population, with a high affinity for the financial services company "Continentale Krankenversicherung", compared to the total population.
Especially noticeable is the increased value for Dwayne Johnson, Inscope21, Joko Winterscheidt, as well as the negative relation to Guido Maria Kretschmer, Daniela Katzenberger, Sascha Grammel.
This bar chart visualizes, how a preference for the brand "Continentale Krankenversicherung" correlates with a preference for the displayed Entertainment Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Continentale Krankenversicherung" brandfans to have an affinity for "Dwayne Johnson" is increased by 4.72% .
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