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Beauty | Continentale Krankenversicherung
March 28, 2022
This statistic visualizes the favorite cosmetics brands of that part of the German population, with a high affinity for the financial services company "Continentale Krankenversicherung", compared to the total population.
Especially pronounced is the increased value for Gilette, Nivea, Axe/Lynx/Ego, as well as the negative correlation with Rexona, Yves Rocher, Dove.
This bar chart visualizes, how a preference for the brand "Continentale Krankenversicherung" correlates with a preference for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Continentale Krankenversicherung" brandfans to have a preference for "Gilette" is increased by 63.29% .
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