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Media channel affinities | Continentale Krankenversicherung
March 28, 2022
This statistic visualizes the most used media channels of that part of the German population, with a high affinity for the financial services company "Continentale Krankenversicherung", compared to the total population.
Especially pronounced is the increased value for Xing, Pinterest, Linkedin, as well as the negative correlation with Newspaper, Magazine, Snapchat.
This bar chart visualizes, how a preference for the brand "Continentale Krankenversicherung" correlates with an affinity for the displayed Media channel affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Continentale Krankenversicherung" brandfans to have an affinity for "Xing" is increased by 50.84% .
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